How to promote your Naples property on TikTok

Before figuring out when the best time is for posting your listings on real estate TikTok, you have to first determine your target audience.

Think about who your property or your content might appeal to. Who is your ideal client? Your target audience will depend on factors like location, the price of your home, as well as the layout size of your property.

Is your target audience a new family looking for a starter home? A couple in retirement? Consider who your market is and who you would like to pass ownership of your home to. This will allow you to better create content that appeals to your audience!

Another option is to sell the property to a cash home buyer in Naples, Florida.

Your content might just catch the attention of a professional home buyer who might be willing to purchase your property through a short sale. Working directly with a home buyer like Alpha Properties ensures a quick and stress-free transaction, as professional home buyers can purchase the property in cash and are willing to accept it in any condition.

Many professional home buyers have turned to TikTok as a new source for listings, so it might be a good idea to tailor your content to this audience!

Once you’ve figured out who your audience is, it’s time to create content! The great thing about using TikTok as a platform is that it’s easy-to-use and customize, allowing you to make video content that lets your personality and charisma shine through.

Videos featuring a friendly face often perform very well on TikTok. For example, when giving a tour of your home, instead of walking through it filming everything with your cellphone, have someone film you giving a tour of the property for a more personal feel when selling your Naples house!

Your personality can also help draw in your audience, which can turn them into followers, which can turn them into potential buyers!

Speaking of adding personality to your content, one thing you can do is to use current TikTok trends to your advantage.

Staying on top of trends doesn’t necessarily mean having to do the latest viral dance (although you definitely can if you’d like!)

You can take part in a trend by utilizing audio bites or narration styles that are cropping up on your For You page.

In fact, it might be a good idea to set aside a few minutes in a day to look through up-and-coming trends on your For You page to see how you can utilize them to your advantage. Save any soundbites or videos you think you can emulate!

Soundbites are the easiest way to stay with a trend. Sometimes all you need to do is overlay a video with a soundbite to help boost your Naples property to a wider audience!

Attention spans are short, especially on social media. Grab your audience’s attention with a hook to get them interested in your property! A hook could be a question, or a compelling title. For your Naples property, a possible hook could be: “Things In My Naples, Florida House That Just Make Sense,” jumping on a trend that allows you to show off the best-kept secrets on your property! You can even turn it into a series dedicated to each of the aspects about your property that you want to highlight!