Promoting Your Naples Property on Instagram

by Sep 30, 2022

Selling a property in 2022 is both easier and harder at the same time. It’s made easier thanks to the many different ways you can market a Naples property. Even without the help of an agent, you can market your property all over the internet thanks to social media platforms like Instagram. However it can be difficult figuring out how to use these platforms and how to maximize them for the promotion of your Naples property for sale.

To help you promote your Naples property, we’ve put together a list of useful Instagram real estate tips for Naples home sellers.

Switch to a business profile

The first thing you want to do when promoting on Instagram is to switch to a business profile. It takes less than thirty seconds to do and gives you access to insights on your audience and content performance as well as the full advertising suite, Facebook Ads Manager.

Have a well written bio

In addition to your business profile, you want to have a well written bio that’s complete with all your details so your customers can find critical information about you in seconds. A good bio will have the following:

  • Your full name
  • The name of your real estate team (if you belong to one)
  • Your brokerage’s name
  • License Number
  • Awards and Accolades
  • A link to your website or even a YouTube video of what you’re all about

Capitalize on a wide range of real estate content

Instagram is a very visual platform so images and video reign supreme here. To promote real estate properties, there are tons of different content ideas and executions you can do. The most valuable Instagram real estate tip for Naples home sellers is to explore all of these ideas and test which ones work best with your target audience, leading to new leads, prospects, and even sales.

The most important tip here is to get the help of professional photographers or videographers when possible. They may come at a cost, but their work is well worth it. In just one photoshoot, you can equip yourself with enough content for a couple of months.

While there are so many different content ideas you can try to sell your house fast in Naples, here are few common ideas that real estate marketers are using:

  • Stunning photos of Naples property interiors and exteriors
  • Photo or video highlights of a property—content that puts the spotlight on certain features and amenities of a property
  • Video walkthroughs of a home
  • Naples property market insights (i.e. real estate trends, benefits of living in Naples)
  • Useful or interesting amenities and attractions in Naples
  • Future developments in the neighborhood and near the property

Utilize video and other Instagram features

Today, the Instagram algorithm has changed so that video is now more dominant than static photos. This isn’t surprising considering there are more video-centric features now on the platform such as Stories, IG Live and Reels.

As someone who’s looking to sell a house fast in Naples, videos can be a really powerful tool in showing off a property to interested buyers. Whether the video will end up on your feed, Stories, or Reels, this kind of media will be great in convincing prospects to make an offer.

Here are a handful of ideas that you can try when creating video content for your Naples property:

  • Upload a trailer of a virtual open house with a regular Instagram Video
  • Hold a virtual open house using IG Live where you can show off the house while responding to comments in real time.
  • Create Reels that answer FAQs from buyers and sellers
  • Use stories to release market updates. This can be a simple video of you talking to your audience.
  • Create short videos that give an in-depth look at a specific room or area of the Naples property
  • Use popular trends on Reels to promote your property

Sell your house fast and easy in Naples with Alpha Properties

If you’re looking to sell your property quick and easy without having to create all of this Instagram content, your best bet is approaching a cash home buyer in Naples, Florida like Alpha Properties. We buy houses in Naples for cash no matter what condition it’s in. You won’t have to worry about conducting any repairs or hiring any agents as we’ll take care of everything for you.

All you need to do is contact us through our website so we can schedule a property viewing and give you a no-commitment all cash offer. Get in touch with us today and see how we can help you sell your house fast!

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