Do IG reels and other social media trends help in selling property? The short answer is: yes, it really does. We buy houses in Naples, Florida, so we know all the tricks of the trade that people use to make the sale, and one of the newest, most novel, and ultimately most effective ways to market a piece of property is through the IG reel function. Here’s how you can utilize the ‘gram to sell your Naples property and how it can help you redefine selling real estate in the social media age.
Use IG Reels to Give a Quick Walk-Thru of Your Property
The best use of IG reels is giving potential buyers a virtual walk-thru of your property in sixty seconds or less. On the internet, the average user has a pretty short attention span. So while a sixty, thirty, or even ten second walk-thru of an entire house might sound ridiculous, it’s actually more effective than, say, a full thirty-minute or one-hour open house.
In fact, your IG reel should effectively serve as a virtual open house, with the actual open house pretty much reserved for the buyers who are ready to make an offer and are just doing the physical walk-thru to finalize their decisions.
Sell the Lifestyle!
In sales, you’re taught that you’re not just selling a product, you’re selling the lifestyle it comes with, and this is especially true on social media. Every social media platform is an opportunity to showcase or highlight a particular lifestyle to anyone who might be interested. Use an IG reel of your Naples property to not only highlight the property’s beautiful façade, but to show the kind of life a potential buyer might have if they live there.
This will require some production value, as you’ll have to find the right décor, lighting, angles, and, of course, direction of your video, but it’s not something that will be too complicated for the average user to pull off.
Update Your Decor
If you are going to be shooting an IG reel of your property, you’ll need to make sure that every aspect of it is as beautiful as can be. Remember that social media users prize aesthetics, so don’t be afraid to go full ham on your décor. Remember: you’re trying to sell a lifestyle more than you’re trying to sell real estate.
But, again, you don’t have to go too crazy: there’s no need to buy an antique, 17th century armoire to level up your Naples property. Just a couple of nice rugs here and there with some flowers in the yard can do wonders.
Do a Quick, Informative Reel with Your Naples Property as the Backdrop
Social media users are one of the most discerning people on the planet, so hard sells rarely –if at all –work on them. However, this gives you the opportunity to try and sell your property in the background while marketing yourself as well. You can use IG reels to talk about something you’re passionate about or a business you own, all while using your property as a backdrop.
Make sure, of course, to mention that your house is for sale, but try to be subtle and chill about it. Again, in the 21st century, no one likes a hard sell.
Production Value Matters, But…
Yes, the more production value you put in, the better the reception, but having too much can be a bad thing. Remember what we said about hard selling?
Your IG reels won’t hurt from a little bit of intentional lighting, some direction, maybe even a bit of set design, but you don’t need to go put special effects or b-list actors. In fact, doing those things might actually hurt your chances of selling.
Keep your production value simple. Remember that people have a short attention span, so make sure to draw them in, give them highlights, a CTA, and then a quick goodbye.
Sound Complicated? Let Us Help You!
At the end of the day, selling your property can be a complicated and lengthy process, but with the help of a cash home buyer like us, we can make the entire thing quick and easy.
We buy houses in Naples, Florida, and we know exactly what fair market value is for all kinds of property. Alpha Properties is the right choice for people who are trying to make a quick sale while still maximizing their profits. Contact us today to learn more about how we can help you!